HendersonHQ's First $300 Cash-Drop Was Snatched in Minutes (and We Loved It)
Locals cracked the code faster than expected
If you blinked Friday afternoon, you probably missed it. HendersonHQ's first-ever Cash-Drop challenge went down between 4pm and 6pm, and someone snatched up $300 in actual cash before the ice in your drink could melt.
Here’s how it worked: subscribers to our newsletter who also follow our Instagram got first dibs. We dropped the lockbox code Thursday. On Friday, we posted the location — a "secret" spot that turned out to be, well, not so secret.
Turns out, a very motivated friend-slash-subscriber had been tailing our founder since he left 10th Planet Jiu-Jitsu at 8 a.m. By the time the location went live on IG, our guy had the box open within two minutes. That’s either dedication... or low-key espionage.
Feeling like things ended a little too conveniently, the team decided to spice it up. Cue Cash-Drop #2, courtesy of a guilt trip and some killer tacos.
Because one drop wasn’t enough
Over dinner at Me Gusta Tacos in The District, inspiration (and maybe a little redemption) struck. Just two hours later, we dropped a second lockbox.
This time, a completely unknown subscriber swooped in and claimed the prize — and yes, we got the photo to prove it.
What made the Henderson Cash-Drop such a hit?
Real cash — no gimmicks, no coupons, just greenbacks
Fast-paced fun that turned a Friday into a full-on treasure hunt
Local business love with surprise appearances at King’s Fish House and Me Gusta Tacos
A mini marketing masterclass wrapped in a family dinner
Several subscribers even stopped by our dinner table to say they’re loving the newsletter. Honestly, it doesn’t get more "Henderson" than that.
Pro tip: Next time, expect fewer clues and more chase. We’re making it much harder.
